I wanted to share a brief overview of what we’re building with Household Matters, and how we’re approaching early partnerships.
What is Household Matters?
Household Matters is a precision media platform. We don’t sell broad reach. We focus on influencing the people who influence decisions.
Our work is centered on breaking down complex issues into simple, credible conversations that resonate at the household level, where opinions are formed and decisions begin.
OUR MEDIA INFLUENCERS
SOCIAL MEDIA
27 Million views on Facebook
7.9 Million Views on Instagram
SOCIAL MEDIA
24 Million views on Facebook
6.45 Million Views on Instagram
Reaching over 40 million Canadians through social media monthly
Narrative Shaping
We enter conversations at the framing stage
Not after an issue explodes… but when it is forming.
We simplify complexity, define the language, and influence how issues are understood before they harden into opinion.
TRUST EQUITY
Influencing the Influencers
We speak to people who speak to others.
Our audience includes:
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Community leaders
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Business owners
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Media-aware professionals
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Politically engaged citizens
Trust is earned through consistency and credibility.
Partners benefit from proximity to that trust without forcing messaging.
Audience Precision
We do not sell broad impressions
We reach:
Combined 40 million monthly visits of civically engaged Canadians
Decision-aware households
High 45–65 influence demographic on Facebook
Strong 25–44 growth segment on Instagram
Predominantly Canadian audience
Engaged by policymakers, community leaders, and media professionals
REPEAT EXPOSURE
Influence Compounds
We show up repeatedly in short, issue-focused content:
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Video
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Editorial
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Social posts
Not as ads. As presence.
How Partnerships Work
Founding Partner Pilot:
To start, we’re intentionally keeping this small and focused.
Limited to 5 organizations
30-day strategic alignment period
$1,500 per creator (pilot rate)
Partnerships Include:
- Editorially led short-form video and posts
- Issue-based alignment, not sponsored messaging
- Licensed content partners can reuse across their own channels for amplification or internal use
Partnerships Deliverables:
- Set short-form videos per creator
- Editorial posts
- Cross-platform distribution
- Licensed content usage rights
- Monthly performance report
- 1 strategic alignment call
Michelle Ferreri
Ryan Williams
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